What we'd say on a call
Costs, trade-offs and the parts of this work nobody puts in a proposal. Written for people deciding where to spend a budget, not for search engines.
Conference video production in the Balkans: notes from the Regional Trade Summit 2026
Two days at Banski Dvor in Banja Luka, five panels, three talks and a reel after every session. What same-day conference video looks like and what organizers should plan.Viber Business Messages: notifications people open, promotions people block
Verified Viber messages with your name and logo get opened. Unwanted ones get blocked, and Viber's 2026 rules ban them outright. How transactional and promotional messages differ, and how the pricing works.Entering the Balkans? Your customers are on Viber, not WhatsApp
US and Western European brands plan regional campaigns around WhatsApp and Instagram. In Serbia and much of the region, the everyday messaging app is Viber. What that changes for a market entry plan.Viber post-call ads: the format, the buy, and when it works
When a Viber call ends, a full-screen ad appears. It is one of the few mobile placements people almost always see. What it does well, what it does badly, and how to buy and measure it.Traffic down, rankings flat: what AI Overviews did to your site
When Google answers the question above the results, the pages that explained things lose the click. Which pages are exposed, which are not, and what to measure instead of rank.Google moved your campaigns to AI Max. Three settings to check this week
AI Max expands your keywords, rewrites your ads from your website and picks the landing page. It works on accounts with clean conversion data and burns budget on accounts without it.ADA website lawsuits in 2026: what a small business site actually needs
Web accessibility suits keep rising and most defendants are small. What the courts measure against, why an overlay widget is not a defense, and the fixes that cover most of the risk.Selling to Europe? The European Accessibility Act applies to US stores too
Since June 2025, online stores selling to EU consumers must meet accessibility requirements, wherever the company is based. Who is in scope, who is exempt, and what the standard asks for.Do you need an llms.txt file? What the evidence says so far
llms.txt was pitched as robots.txt for AI. Google says it ignores it, and the published studies find no link to AI citations. When it is worth ten minutes, and what to do instead.Does schema markup get you cited by AI? Less than you were told
Structured data is widely sold as the key to AI visibility. A controlled study found little effect, while visible facts on the page mattered more. What schema is still good for.Local SEO when Google answers with AI: your profile is the new homepage
For local searches, Google's AI features read heavily from Business Profiles and reviews. What that changes for a multi-location or service-area business, and the fixes that matter.What Google Ads costs a small business, and the math to do before you spend
Three separate costs hide behind the question: media spend, management and the page the ad points to. How to estimate each, the minimum budget that makes sense, and when to stop.Meta ads now: the creative is the targeting
Meta's delivery system picks the audience by reading the ad itself. That makes the number of genuinely different concepts more important than interest targeting. What it means for a small budget.Your ads are sending people to the wrong page
A homepage is built for every visitor. An ad brings one visitor with one question. What a page for paid traffic needs, what it should leave out, and why it is the cheapest optimization in the account.Redesigning without losing traffic: the redirect map nobody budgets for
A new site on an old domain can lose years of search equity on launch day. What has to happen before the switch, and why the redirect map matters more than the design.INP: why your site feels slow even when it loads fast
A page can paint in a second and still feel sluggish every time someone taps. Interaction to Next Paint measures that, and it is the Core Web Vital most sites now fail. What causes it and how to fix it.
Streaming an event in Belgrade: what a local crew covers and what you must bring
What hiring a local multi-camera crew in Serbia covers, what the venue has to provide, and the one thing worth checking before you sign the venue contract.Hiring a web studio in Serbia: the contract, payment and IP questions US companies ask
The practical side of working with a design studio outside the US: who owns the work, how invoicing and taxes usually work, what an NDA covers and how disputes are handled. Answered plainly.
Webflow or WordPress for client sites: the comparison nobody runs honestly
What each platform costs an agency over three years, who can actually edit the site afterwards, and the third option that wins more often than either.The month you say no: an overflow plan for agencies, before you need it
Most agencies find an overflow partner in a panic, mid-crunch, with a client waiting. How to set one up while things are calm: the trial project, the handoff format and the capacity model.
Figma handoff: what a developer actually needs from you
The states, widths and naming decisions that decide whether a build goes smoothly — and the ten-minute check that prevents most handoff questions.Traffic is fine, leads aren't: a 30-minute conversion audit
When visitors arrive and don't contact you, the cause is usually one of a few things you can check yourself in half an hour, on your phone, before paying anyone for a redesign.
What breaks after launch, and how to sell a care plan that covers it
The failures that actually arrive in the first year, three retainer tiers that match them, and the scope sentence that keeps a care plan profitable.Logo, identity or brand strategy: what you are actually buying
Three different jobs often sold under one name. What each one delivers, how to tell which problem you have, and what to ask a designer before you pay for the wrong one.If you can't tell which ad brought the lead, you're guessing
Without clean conversion tracking, every marketing decision is an opinion, and automated ad systems optimize toward the wrong thing. What to track, how to set it up in GA4 and Google Ads, and why platforms over-report.
TikTok LIVE agencies: what a creator gets, and why it costs nothing
An official partner agency charges the creator nothing. So what do you actually get, how does LIVE turn into real work, and what can no agency honestly promise?Product pages that sell: what to fix before you buy more traffic
Buying more traffic for a product page that doesn't convert just buys more bounces. What a product page needs above the fold, the details shoppers look for, and the errors that cost the most.Should a services firm publish its prices? What buyers expect before the first call
B2B buyers now do most of their research before contacting a vendor, and many leave when they can't find a number. How to publish pricing without boxing yourself in, and when not to.Framer or Webflow for a marketing site: how to choose without the hype
Both are hosted visual builders that produce good-looking sites quickly. They differ in who edits the site after launch, how far the CMS stretches and what happens when you outgrow them.
Does ChatGPT recommend your business? The answer is decided off your website
Most companies try to fix AI visibility by editing their homepage. The surfaces that actually decide whether ChatGPT names you are the ones you do not own.
Seven questions to ask a white label partner before the first project
The questions that separate a partner who will hold your deadline from one who will quietly become your problem in week three.
GEO and SEO are not the same thing, and the difference costs money
What changes when the search result is an answer rather than a list of links, and which work moves the needle in each case.
Nearshore, offshore or local: where design work actually goes wrong
An honest comparison, including where the local studio wins and where the cheapest option is the right one.
Shopify or WooCommerce: an honest comparison for a first store
Monthly fees, transaction costs, what breaks over time, and which one fits the way you actually sell.
Working with a design studio six hours ahead: what actually changes
The practical reality of a European studio on a US project — when work arrives, when questions get answered, and what genuinely gets harder.
Template, custom or headless: choosing without the jargon
Three things sold under the same word, what each actually costs to own, and how to tell which one your business needs.
We asked four AI systems who the best agencies are. Here is what decided the answer
A small experiment with real questions and real answers, and what the named companies had in common.
What a custom website costs in 2026, and what moves the number
Real ranges by project type, the six factors that actually drive price, and the ongoing costs most quotes leave out.
What a white label web partner actually costs an agency
Partner rates in 2026, what margin is left for your agency, and which line items quietly get added after the quote.
White label or hiring a developer: the math for a small agency
Salary, taxes, equipment and the months with no billable work, set against paying per project. The numbers decide this one, not preference.