SRContact

Visibility & growth

Google Ads management that stops paying for the wrong clicks

Most Google Ads management fails quietly: the account spends, the dashboard is green, and nobody checks whether the clicks were ever going to buy anything.

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Performance marketing — S1 Digital

Who this is for

  • Companies whose ads run but cannot say what a customer cost
  • Businesses burning budget on broad terms that never convert
  • Brands with a good product and no one seeing it yet
  • Firms whose agency reports impressions instead of enquiries

What is included

One team for all of it — no juggling three vendors.

  • Google Search and Performance Max

    Campaigns built around intent, with negative keyword work that stops you paying for people looking for something else.

  • Paid social

    Meta and LinkedIn where they fit the buying cycle. We will say when they do not, which is often.

  • Ad creative

    The images and video the campaign runs on, produced in our own studio rather than pulled from a stock library.

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  • Landing pages

    Sending paid traffic to a homepage wastes it. We build the page the ad deserves.

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  • Conversion tracking

    Forms, calls and purchases measured properly, so the numbers in the report mean something.

  • Separateour fee and your ad spend, always
  • 3 monthsminimum, because month one is learning
  • Yoursevery ad account, from the start

What you get

  • Accounts in your name

    We work inside your Google and Meta accounts. If we part ways, the history, the data and the learning stay with you.

  • No percentage of spend

    A flat monthly fee. We have no reason to push your budget up to raise our invoice.

  • Creative included

    Ads need images and video. Producing them is part of the work, not a separate quote that arrives later.

  • Reports in plain language

    What was spent, what came back, what we changed and what we will try next. One page, monthly, readable.

  • An honest verdict

    If your margin cannot support paid acquisition at the current cost per click, we will say so rather than running campaigns that keep us busy.

How we work

  1. 01

    Audit and setup

    Existing account reviewed or a new one built, with tracking verified before a cent is spent.

  2. 02

    Launch small

    A controlled start on the clearest intent, to find the real cost per enquiry before scaling.

  3. 03

    Scale what works

    Budget moves toward what converts. Losers are cut rather than defended.

  4. 04

    Report and plan

    Monthly, with next month's hypothesis attached. You always know what we are testing.

Common questions

How much should we spend on ads?

Enough for the platform to learn, which in most categories means a few hundred euros a week to start. We will tell you the floor for your market honestly, including when it is above what you had in mind.

Do you take a percentage of ad spend?

No. A flat monthly fee, invoiced separately from spend, which goes directly to Google or Meta. A percentage model rewards us for spending more of your money, which is the wrong incentive.

Why a three month minimum?

The first month is setup and learning, the second is adjustment, and the third is the first month worth judging. Shorter engagements pay for the learning phase and quit before it pays back.

Can you work with our existing account?

Yes, and usually we prefer it. An account with history has data worth keeping. We audit it first and tell you whether it is salvageable or better rebuilt.

Who makes the ad creative?

We do, in our studio. Photography, video and the graphic variants the platforms need. Campaigns fail on weak creative more often than on weak targeting.

Who asks for this

Ready when you are

Tell us where you stand today. We reply within one business day.

Book a call

Request a review of how you show up

Send us a link to your site or profile. We review it and come back within one business day with specific observations.