Visibility & growthNew
Generative engine optimization, so AI answers name you
Generative engine optimization is the part of search nobody optimized for yet. When a buyer asks ChatGPT who to hire, the answer names three companies. This decides whether one of them is you.
Who this is for
- Companies whose buyers research with AI before they ever search
- Brands that rank on Google but are missing from AI answers
- Firms in categories where AI already gives a shortlist
- Anyone watching search traffic fall while sales enquiries stay flat
What is included
One team for all of it — no juggling three vendors.
Visibility audit
We ask the questions your buyers ask, across ChatGPT, Perplexity, Gemini and Google AI Overviews, and record who gets named. That is the baseline.
Entity and structured data
Making it unambiguous what your company is, what it does and where. Machines cite what they can parse confidently.
Content that gets quoted
Clear answers, specific numbers, defined terms. AI systems lift passages that stand on their own, not paragraphs of positioning.
Source presence
The directories, profiles and third-party pages these systems actually read when forming an answer about your category.
Citation tracking
Monthly re-testing of the same questions, so you see whether mentions went up rather than taking our word for it.
- 4systems tested: ChatGPT, Perplexity, Gemini, AI Overviews
- Monthlyre-test of the same question set
- Audit firstno retainer before you see the baseline
What you get
A baseline you can argue with
The actual questions, the actual answers, and where you appear or do not. Screenshots included, not a summary.
Work on your site, not around it
Structured data, page structure and content changes are implemented, not recommended and handed back.
Plain definitions of terms
GEO, AEO, entity, citation. You should understand what you are paying for well enough to explain it to someone else.
Honest scope
This is new. We will tell you what is understood, what is guesswork, and what nobody knows yet.
Everything in your accounts
Tracking, profiles and documentation belong to you from the first day.
How we work
- 01
Question set
We agree the twenty or thirty questions a real buyer would ask, in their words rather than yours.
- 02
Baseline test
Every question run across four systems and recorded. This is where most companies learn they are invisible.
- 03
Fix and publish
Structured data, entity clarity and the pages that answer those questions directly.
- 04
Re-test
Monthly, with the same questions, so the comparison is real rather than anecdotal.
Common questions
What is generative engine optimization?
Work that makes AI systems cite your company when they answer a question in your category. Traditional SEO chases a ranking and a click. GEO chases a mention inside the answer, where there may be no click at all.
Is this different from SEO?
It overlaps but the target moved. SEO optimizes for a results page. GEO optimizes for being quoted in a generated answer, which rewards clear structure, specific facts and third-party corroboration more than keyword placement.
Can you guarantee ChatGPT will recommend us?
No. Nobody can, and anyone who does is guessing. We can show whether you are named today, do the work that makes citation more likely, and measure the change monthly with the same questions.
How long before something changes?
Structured data and content changes can show within weeks because these systems re-crawl often. Building the third-party presence they lean on takes longer, usually a few months.
Where do we start?
With the audit. It is a fixed one-off price and it either shows you are already named, in which case you need less than you thought, or it shows you are missing and exactly where.
Pairs with this
Who asks for this
- ClinicsTrust is built before the first phone call