Brand & content
Brand identity design that survives contact with reality
Most brand identity design dies in the first month, when somebody needs a social post at 5pm and there is no rule for it. We design the rules first, then the logo.
Who this is for
- Companies whose logo was made once, cheaply, and never revisited
- Businesses that look smaller online than they are in person
- Firms merging two brands, or splitting one in two
- Agencies that need identity work delivered under their own name
What is included
One team for all of it — no juggling three vendors.
Logo and mark
The primary lockup plus the versions you will actually need — one color, small sizes, dark backgrounds, a square avatar.
Type and color system
Typefaces that are licensed and available, and a palette that survives print, screen and a cheap projector.
Brand guidelines
A short usable document, not a fifty-page PDF nobody opens. Enough for a printer, a developer and whoever posts on Monday.
Applied identity
Business cards, signage, vehicle graphics, packaging, presentation templates — the places the brand actually appears.
Learn moreRebrand from an existing mark
When the name stays but everything around it has aged. Usually cheaper and less disruptive than starting over.
- 2–3 weekstypical delivery from a complete brief
- All filesvector source, web and print exports, yours
- 30 daysof adjustments after handover
What you get
Working files, not just a PNG
Vector sources, exports for web and print, and the fonts or their licence details. Everything transfers if you change studio.
Rules a stranger can follow
Clear spacing, minimum sizes, what is allowed and what is not. Written so your printer and your intern reach the same result.
Applications, not just a mark
We show the identity where it will live — on a sign, a card, a slide, a package — before it is signed off.
Two rounds of revisions
Included in the price. Further rounds are quoted, so the project cannot drift indefinitely.
How we work
- 01
Research
What your competitors look like, what your buyers already associate with the category, and what you cannot afford to look like.
- 02
Direction
Two or three routes, shown in context rather than as a logo on a white page. You pick one to develop.
- 03
Refinement
The chosen route gets built out into a system — type, color, spacing, the awkward cases.
- 04
Handover
Files, guidelines and a short session so your team knows how to use it. Thirty days of adjustments follow.
Common questions
How long does brand identity design take?
Two to three weeks from a complete brief for most companies. Add a week if we are also designing packaging or signage. The slow part is usually feedback, not design.
Do we own the logo?
Yes, fully, including vector source files and any commissioned artwork. The only exception is licensed typefaces, where you own the licence rather than the font. We tell you the cost before choosing one.
Can you work from our existing brand?
Often that is the better option. If the mark still holds up, we rebuild the system around it — type, color, applications — for less than a full rebrand and with less disruption to your customers.
What does it cost?
It depends on how many applications you need designed. We quote a fixed price in writing after a short call. Agencies buying identity work white label have published rates.
Who owns the process if we already have a designer?
You do. We can deliver the system and let your designer apply it, which is common with in-house teams. We flag anything that will break, then step back.
Pairs with this
Web designCustom web design and development for US and European companies. Strategy, copy, design and build from one European studio, at European prices.
White labelWhite label web design and development for agencies. Your brand on every deliverable, a signed NDA, and two to three agency projects running at a time.
Who asks for this
- Restaurants & hotelsThe guest decides before sitting down
- Beauty & PMU studiosClients choose the hands they can see working
- ManufacturingYou produce at scale and present like a workshop
- AutomotiveThe buyer checks you before the vehicle
- ClinicsTrust is built before the first phone call