Restoran Bistro Sjenica
Visual identity for a restaurant in Zagreb
A logo and visual system for Bistro Sjenica in Zagreb, built to apply consistently from the sign above the door to the menu and the social feed.
The challenge
Bistro Sjenica needed its presence defined through a clearer, more recognizable identity. The task was a logo and a system of visual elements that match the character of the restaurant and can be applied consistently across very different materials — a printed menu, a napkin, a sign, a phone screen.
What we did
We developed a new visual direction through the logo, typography, color and supporting graphic elements. The priority was an identity that is simple to apply, recognizable at a glance and flexible enough for every format a restaurant actually communicates through.
The outcome
A complete visual system Bistro Sjenica can use across every touchpoint — from the core mark and printed material through to its digital presence. Consistent enough that anyone applying it later reaches the same result.
Menu, business cards and napkins carrying the Bistro Sjenica mark 
Sketchbook showing the Bistro Sjenica logo developing from idea to final mark 
Construction of the Bistro Sjenica logo with alternative versions 
Illuminated Bistro Sjenica sign above the restaurant entrance in Zagreb 
Bistro Sjenica brand typography — Playfair Display and Montserrat 
Bistro Sjenica menus and business cards on a table with gold detailing
