Balkan Star d.o.o. Derventa
Complete branding and digital presence for a shoe factory
A full visual and digital system for Balkan Star, a shoe factory in Derventa: identity, business materials, a hand-built website, SEO foundations and social presence.
The challenge
Balkan Star came to us producing serious volume and presenting like a workshop. There was no consistent identity, no professional presence online, and no standard set of materials for the everyday business communication a factory actually runs on — quotes, labels, documents, email. The problem was not one missing piece. It was that nothing connected to anything else.
What we did
We built the identity first — mark, graphic system and the business materials used daily — then the website from scratch in hand-written HTML and CSS rather than on a template. SEO foundations went in at build time, and the company's digital presence was set up across social channels and Google Maps. The identity was then applied through print, packaging, documentation and email, so every touchpoint a customer or supplier meets belongs to the same company.
The outcome
A shoe factory that finally looks like the standard it produces at. Balkan Star ended the project with a defined identity, business materials, a website with a search foundation, and a presence on the channels its buyers use. The system is consistent enough that people who joined later can use it without asking.
Balkan Star identity — shoe box, business cards, hang tags and catalog 
Instagram profile and packaging for the Balkan Star shoe factory in Derventa 
Balkan Star website and Instagram shown on the factory floor 
Balkan Star homepage alongside the Google Business profile on a phone 
Balkan Star website beside the brand book and material samples 
Balkan Star brand book — logo, color palette, typography and applications
