Nescafé India
3D campaign and retail design for Nescafé #PickUpThePace
Retail and campaign design for Nescafé India: 3D product displays, shelf communication, promotional elements and digital campaign material.
The challenge
How do you turn a campaign into an experience inside a shop? The brief needed visual solutions that stop a shopper in an aisle while communicating both the Nescafé product and the #PickUpThePace concept clearly. In retail, a campaign that needs explaining has already lost.
What we did
One creative concept, developed through 3D and digital design. We produced a range of promotional formats — 3D product displays and shelf units, circular promotional elements, campaign visuals and digital communication. The Nescafé red, the product, lifestyle photography and the campaign line were tied into a single visual system that holds across formats and positions in store.
The outcome
One campaign concept across many formats and applications. A complete set of visual solutions, with the emphasis on 3D product presentation, retail communication and digital campaign material.
Nescafé #PickUpThePace campaign overview — displays, signage and visuals 
Nescafé floor display holding Classic jars in a retail space 
Close view of the Nescafé display — shelves of jars and the campaign visual
