BROTHER
Complete campaign visual system for Brother Printer Mania
A campaign identity for Brother's Printer Mania promotion, applied across vehicle wraps, a retail promo wall, print materials and product displays.
The challenge
How do you make a promotion recognizable on every format it lands on? The campaign needed a visual system that survives a vehicle wrap, a retail wall, a registration form and a product display — while still reading unmistakably as Brother rather than as something a local agency invented.
What we did
One creative direction, many touchpoints. We built the Printer Mania direction around distinctive typography, a set of graphic elements and a high-contrast color system. The same concept was then adapted to vehicle branding, the promotional wall, print materials, forms and product presentation, so a customer meeting the campaign in the street and in the shop meets the same thing twice.
The outcome
A campaign that works from the street to the shop floor. Printer Mania ended up with a visual identity that carried across physical and promotional formats — vehicles, retail space, sales and communication materials — without being redrawn for each one.
Retail space with the Brother Printer Mania wall, branded vehicle and flyers 
Printer Mania campaign overview — key visual, vehicles and promotional material 
Printer Mania in store: wall, branded vehicle and supporting material
