Nestlé Milkmaid
Retail campaign and POS design for Nestlé Milkmaid
Retail design for Nestlé Milkmaid in Sri Lanka: 3D models for promotional displays, shelf branding, free-standing units and in-store installations.
The challenge
How do you make a product dominate the space it is sold in? The campaign needed solutions that catch a shopper's attention in a supermarket, separate Milkmaid clearly from everything beside it, and still read unmistakably as the brand. Retail is the one place where the competition is physically within arm's reach.
What we did
One visual concept adapted to different retail formats. We produced 3D models and visual solutions for promotional displays, shelf communication, free-standing elements and branded in-store installations. The Milkmaid blue, the product, lifestyle photography and local communication were unified into one system that can be applied at any position in the store.
The outcome
Milkmaid given physical space inside the shop. A set of promotional elements that turns the product into the central point of retail communication — from shelf branding through to complete free-standing display solutions.
Nestlé Milkmaid entrance arch and in-store setup in a Sri Lankan supermarket 
Milkmaid flag banner and shelves of product in the baking aisle 
Free-standing Nestlé Milkmaid display with tins and dessert imagery
