Kik Boks Klub Derventa
Four years of digital presence for a kickboxing club
Long-term social content, photography and video for Kik Boks Klub Derventa. The Instagram community grew from roughly 300 followers to more than 4,000.
The challenge
A local sports club with a strong story and no consistent way of telling it. The aim was never simply to post more. It was to build a recognizable way of communicating that would bring the club closer to new members, to its audience and to the town around it. That kind of work is measured in years, not campaigns.
What we did
Social channels as an extension of the club rather than a noticeboard. Instead of the standard sports profile that posts results and fixtures, we produced content showing the club from the inside — training, preparation, the people in it. The objective was a profile that feels like an active community around the club, which is what actually brings new members through the door.
The outcome
From roughly 300 followers to more than 4,000. Sustained work made the digital presence a real part of how the club communicates with members, supporters and the local community. More importantly, the profile stopped being a place to publish information and became an extension of the club itself.
Clips
Kik Boks Klub Derventa Instagram profile and a series of social posts 
Filming a training session in the Kik Boks Klub Derventa gym 
Kickboxing training in Derventa — a kick landing on a pad
