OCR Venom Run
Digital identity and promotion for an obstacle course race
A full digital system for OCR Venom Run: website with a blog, race jersey design, social content, promo video direction and the communication strategy behind it.
The challenge
OCR Venom Run needed a stronger digital presence and a clearer message for potential competitors. What the event needed was a whole chain that carries its atmosphere and concept, from the first encounter on social media through to information and registration on the site.
What we did
For the 2026 edition we developed the creative direction and the race jersey design, plus a complete website with a blog section. Social material ran alongside it, building recognition and communicating the character of the event continuously rather than in bursts. For the promo video we developed the concept and creative direction, with the whole system set up to speak in one voice.
The outcome
A race with one digital platform instead of a pile of separate promotional pieces — website and blog, social channels, visual material, promo content and a communication strategy that can carry the full life cycle of a sporting event, year after year.
