ExClub Monte Carlo
Three years of content and digital marketing for a nightclub
Ongoing social content and paid promotion for ExClub Monte Carlo: artist announcements, themed nights, animated flyers and event graphics across three years.
The challenge
A nightclub does not communicate one event. It communicates a rhythm. ExClub Monte Carlo needed continuous production to announce performers, themed nights, DJ sets and promotions, while keeping its social channels active in the gaps between them. A club that goes quiet online for two weeks reads as a club that has gone quiet.
What we did
Across three years we produced the content for the club's Instagram and Facebook: static and animated flyers, artist and event announcements, informational posts and promotional material. Photography was retouched and adapted per format, and selected posts and events were promoted through Meta Ads to a targeted audience rather than boosted at random.
The outcome
A communication system that kept pace with the programme for years rather than months. The channels stayed current, and the range of design formats let every event take on its own character while the club itself stayed recognizable throughout.
