Atina Restoran
Dessert menu and product photography for Restoran Atina
A dedicated dessert menu for a restaurant in Prnjavor: food photography, menu design and print-ready artwork, produced as one job.
The challenge
How do you present desserts so they look as good on the page as they do on the plate? Atina needed a separate menu for its sweet offering, and photography good enough that each item could carry itself. The job sat at the intersection of three disciplines — food photography, graphic design, and the unglamorous print preparation that decides whether any of it survives contact with a printing press.
What we did
Photography, design and print preparation as one job rather than three. We shot the desserts, then built the menu around the images with a clear hierarchy that puts the product first. The artwork was prepared to press specification, so the finished menu could go straight into use in the restaurant.
The outcome
A menu that sells on sight. Atina got a purpose-built dessert menu with professional product photography, ready for daily use. The project brought together three parts of what we do — photography, graphic design and print preparation — under one brief and one deadline.
Open dessert menu for Restoran Atina, cover and inside spread 
Dessert menu on a table, design and print preparation 
Leather menu cover with the Restoran Atina mark, detail of the table setting
