DAMAR Shop
Official shirt design for FNC fighter Darko Stošić
A streetwear-grade shirt for DAMAR Shop built around fighter Darko Stošić, designed to work as a product in its own right rather than as team merchandise.
The challenge
How do you turn a fighter's identity into something people want to wear? The goal was not standard sports merchandise. It was a shirt that stands up as a streetwear piece on its own, tying together Darko Stošić's identity, the visual language of combat sport and the character of the DAMAR brand — and working equally well on the garment and in the campaign around it.
What we did
Athletic character through a hard graphic system. Stošić became the central motif, treated in high-contrast black and white and set against red, black and white. Oversized HARDER typography, grunge texture and the HEAVY PUNCHES lockup push the design toward fight and streetwear rather than team kit. Variants were developed for black and white garments, front and back.
The outcome
Merchandise that reads as a brand, not as a fan product. The result is a complete visual concept for Darko Stošić's official shirt for DAMAR Shop, built in a recognizable fight and streetwear direction that holds across product variants. Black or white, the same character.
White Darko Stošić shirt reading Hammer Heavy Punches, on a hanger 
Black version of the Darko Stošić Hammer shirt on a mannequin, with print details 
Back of the Darko Stošić shirt with the Hammer wordmark in a red panel 
White Hammer shirt on a mannequin with enlarged print details for DAMAR Shop
