BD Auto Svijet
Logo and billboard design for a car dealership
A logo for BD Auto Svijet built to work at distance, then applied to a roadside billboard as the centerpiece of the dealership's outdoor advertising.
The challenge
Create an identity that matches the character of a car dealership. BD Auto Svijet wanted a visual solution that would represent the business clearly and hold up across very different formats — from a business card in someone's hand to a billboard read from a moving car. The brief centered on the logo, then on applying it outdoors.
What we did
From mark to billboard. We developed the logo first, then applied it to the billboard design. The layout was built so the mark, the dealership name and the essential information stay legible at distance and at speed, using a visual approach that fits the automotive category rather than fighting it.
The outcome
A recognizable presence on the road. BD Auto Svijet came away with a mark it can apply consistently, and with proof that a well-drawn logo does more than sit in a corner — here it carries the entire advertisement.
Signage, billboard and business cards for the BD Auto Svijet dealership in Derventa 
BD Auto Svijet mark on a vehicle grille, gold badge with wings 
BD Auto Svijet billboard beside the highway — import, sales and vehicle transport