Mula Coffee & Eats
Promotional design for Mula Coffee & Eats
Posters and flyers for Mula Coffee & Eats — an Indonesian coffee shop and kitchen. Coffee, local dishes, pizza and the seasonal offers, each given its own visual.
The challenge
One kitchen sells coffee, local dishes, pizza and desserts — categories that have nothing in common visually. Put them on the same poster and the offer stops reading; give each its own look and the brand falls apart.
What we did
A series of posters and flyers on a shared set of rules. Each format — seasonal offer, full menu, single product — gets its own composition and its own crop of the food, while type, colour and layout stay the same across the run.
The outcome
Mula Coffee & Eats got a consistent set of promotional material that covers every part of the menu and every campaign, printed or posted, without redesigning from scratch each time.
